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Summer visit days and a glimpse of the Class of 2016 and all that could go wrong

This week at Augustana College we are hosting a week of campus visit days. Each day of the week features different academic programs and disciplines and provides our visitors with an idea of what Augustana has to offer them should they choose to apply and enroll. For me, summer visit days are an eye-opener reinforcing the reality that the Class of 2015 is behind us and the work on next year’s group must begin in earnest.

It is this time of year that I begin to wonder what the next recruitment cycle will bring for Augustana and for the admissions profession as a whole? I find myself asking many questions.  These are a few questions on my mind on hump-day of a week of campus visits?

How long will prospects continue to buy in to our philosophy that it takes more than one campus visit to get to know a college? Will their patience last through an open house, followed by and interview and an overnight visit? Will family finances continue to support robust visitation before a student applies? (more…)